“According to an August survey, 43 percent of all smartphone owners have an Android device,” Don Kellogg reports for Nielsen Wire.
“Apple iOS remains popular in second place with 28 percent of all smartphone users, and the same percentage among those who recently got a new device. But those figures could change quickly in the months to come,” Kellogg reports. “Every time Apple launches a new iPhone or makes it available on a new wireless carrier, there is an increase in their sales.”
“Changes in share aside, the smartphone pie is getting bigger. While 43 percent of all mobile subscribers in the US had a smartphone as of August, 56 percent of those who got a new device in the last 3 months chose a smartphone over a feature phone,” Kellogg reports. “The holiday season and the launch of new devices like the next iPhone could further accelerate smartphone adoption, though this is always tempered by the fact that many consumers are unwilling or unable to break their service contracts before they expire. In any event, the growing popularity of app-and-media friendly smartphones spells tremendous opportunity for those advertisers, publishers and developers eager to leverage mobile media.”
More info in the full article here.
MacDailyNews Take: Knocking off Apple’s IP seems to do good things for market share (not to mention BOGOs out the ying yang). Profit share? Not so much. Freedom from defending against patent infringement lawsuits? Even less success.
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