“A recent survey of smartphone owners from UBS Investment Research, as quoted in AppleInsider, paints a troubling picture not just for the Android OS, but RIM and the BlackBerry as well,” Gene Steinberg reports for TechNewsOwl. “According to the survey, conducted this past August, the iPhone has an 89% retention rate. In the scheme of things, forgetting how the rest of the crowd is doing, that’s a pretty high number. Yes, there have been one or two tech pundits boasting how they dumped their iPhones for Android gear, but clearly they are few and far between.”
“The survey reports that the next highest retention rate belongs to HTC, with just 39%. Samsung, currently under siege with ongoing intellectual property infringement complaints from Apple, gets just 28%. Motorola, destined to become Google’s hardware arm and obviously its preferred Android maker, is stuck with 25%,” Steinberg reports. “As far as troubled RIM is concerned, their retention rate has dropped from 62% to 33% in the last 18 months.”
Steinberg writes, “You might also notice that, with all the publicity about the next iPhone, and even perhaps the iPad 3, even if it’s not expected until next year, how you read few reports anticipating any greatness from Android OS handset makers, RIM or those building Windows Phone 7 gear. But that’s in keeping with the UBS survey, which demonstrates that customers love their iPhones, but don’t much care about the rest.”
Read more in the full article here.
Related articles:
Apple’s iPhone has 89% retention rate, HTC a distant second at 39% – September 22, 2011
Survey: iPhone retention 94% vs. Android 47% – August 1, 2011