“Sales of the iPod are in decline,” Rex Crum reorts for MarketWatch. “Over the past four quarters, unit sales are down 12.5% from the prior year, while revenue has fallen by 6.2%.”
MacDailyNews Take: Sales of the iPod are not in decline when you remember that every iPhone and iPad contains an iPod built right in. When you count all of the iPods sold — hardware and software iPods combined — it’s obvious that sales of the iPod are on the increase. Then you can properly analyze the potential of Apple’s music and music-related products.
Crum continues, “That’s probably why more than half of September has gone by without a single word from Apple about what has for several years been a company tradition — holding an event during September devoted to the newest versions of, and changes to, the iPod. (On Wednesday, reports emerged of an Apple event for Oct. 4 that will feature a new iPhone, not an iPod… ‘The timing is simple,’ said Andy Hargreaves, an analyst with Pacific Crest. ‘They are launching a new iPhone and want the event to be very close to the actual launch of the device so sales don’t slow.'”
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