“The cloud and its promises of web-based software, near limitless storage, and streaming media services, has long been predicted as the next arena for the tech industry’s heavyweights to do battle,” Dan Howley reports for LAPTOP Magazine.
“While Google and Microsoft have been offering cloud services for years, each company has focused more on advanced or enterprise users,” Howley reports. “Then, in June, Apple unveiled iCloud, which, when it launches this fall, will attempt to do what the competition has failed to do: make the cloud ubiquitous without being intimidating.”
Howley reports, “Unlike a traditional cloud service, where users manually upload and download their data, Apple’s approach takes the work out of the equation. Accessing the service, for example, is as simple as downloading iOS 5 or buying a device with the software pre-installed. Many aspects of the service are attached to already-existing programs, such as iTunes, and take place behind the scenes.”
Read more in the full article here.