“Yahoo Inc.’s search chief said Friday he is focused on expanding market share, an assurance that comes despite an uncertain future for the Internet giant thanks to the recent ouster of its CEO and interest from potential acquirers,” John Letzing reports for MarketWatch.
“Shashi Seth, Yahoo’s senior vice president of search products, said during a conference call hosted by a Wall Street analyst that he is trying to keep his team focused, despite the recent uncertainty and related media scrutiny,” Letzing reports. “In particular, Seth said Yahoo sees mobile phone searches, and device maker Apple Inc. as key to expanding Yahoo’s presence.”
Letzing reports, “Seth estimated that 32% of all mobile Internet searches originate on devices running Apple’s iOS software, which powers the popular iPhone and iPad. While Google Inc. currently provides a default search engine for Apple devices, Seth suggested Apple and others may one day prefer to work with Yahoo. That is because Google has developed into a competitor to Apple in mobile software and hardware, Seth said… Yahoo will actively seek to muscle in on Google’s arrangement with Apple.”
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