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What Apple TV prognosticators get wrong

“Thanks to Apple’s famous secrecy, when it comes to the company’s plans for future products, there’s always more speculation than information,” Dan Mitchell writes for Fortune.

“That’s the case with whatever Apple might be cooking up for television. It’s obviously doing something, but nobody can quite tell what it is,” Mitchell writes. “Steve Jobs has publicly stated the company’s desire to “tear up the set-top box” and create something novel — which is what Apple does in all of the markets it succeeds in. And though reports that Apple is working on a major TV project are sketchy on details, there are enough such reports to make it obvious that the company has a specific plan of some kind, apparently involving Apple-branded television sets.”

Read more in the full article here.
 

[Thanks to MacDailyNews Readers “Fred Mertz” and “Edward Weber” for the heads up.]

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