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There is no tablet market: Why consumer experiences matter

“Buried deep in the language on Apple’s website for the iPad 2 you’ll find this phrase: ‘It’s not a tablet, it’s iPad 2,'” Ben Bajarin writes for TIME’s Techland.

“I would also challenge you to find Apple publically calling the iPad a tablet,” Bajarin writes. “The fact of the matter is they don’t, and there is a specific reason for that.”

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Bajarin writes, “Companies making what we call tablets are not creating experiences. They are just creating products. This is what needs to change if they hope to compete with the iPad.”

Read more in the full article here.

MacDailyNews Take: Scratch tablets. Let’s call it what it really is: The iPad market.MacDailyNews Take, July 21, 2011

 

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There is no tablet market, only an iPad market – August 24, 2011
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People don’t want prototypes, they want iPads – April 27, 2011

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