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Why companies are flocking to HTML5

“Something in the last 18 months kicked the HTML5 adoption machine into overdrive. Maybe it was tech giants Apple and Microsoft joining hands and dubbing it the future of the web,” JP Mangalindan reports for Fortune. “Maybe it was the HTML5-friendly iPad’s meteoric sales. Whatever it was, a recent wave of consumer-facing web apps from Amazon, Box.net and LinkedIn confirm that this much-hyped programming language has business’ blessing.”

“In development since the early-2000s, HTML5 was rocketed into the mainstream in April last year when Apple boss Steve Jobs issued a public missive deriding Adobe’s Flash and anointing HTML5 as the web’s future,” Mangalindan reports. “Now, companies are turning to it to cut down on costs that can soar when developing simultaneously for Apple’s iOS and Google’s Android as well as to circumvent the headaches of varying app stores.”

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Mangalindan reports, “Indeed, adoption has soared. A recent survey from video search engine MeFeedia showed that at least 69% of web video is now available for playback via HTML5. Last December, that number was 54%; in January 2010, months before the iPad became a hit, it was 10%.”

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