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After Steve Jobs: Apple’s future under CEO Tim Cook

“Will Apple fail or succeed without its cofounder Steve Jobs running the company? That’s the big question the tech world is asking after the man named Fortune’s CEO of the decade resigned as CEO,” Ian Paul writes for PCWorld. “It’s not clear why Jobs is stepping down now, but most critics wonder whether his health problems played a role in the decision.”

Apple’s legacy now falls to newly appointed CEO Tim Cook, along with Apple’s executive team that includes Jonathan Ive (industrial design), Scott Forstall (iOS software), Phil Schiller (marketing), Bob Mansfield (Mac hardware engineering) and others,” Paul writes. “Bets on how Apple’s leadership team will do range from failure to success (but perhaps not “insanely great” success).”

Paul writes, “So what happens now? It’s not as if Apple is suddenly going to stuff Blu-ray drives into its Macs and add Adobe Flash to its iOS devices — two technologies Jobs disapproved of. But neither is it a given that Apple will maintain its fast-paced growth that began under Jobs.”

Read more in the full article here.
 

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