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Behind Apple’s products is longtime design chief Jony Ive

“Steve Jobs has been Apple’s most recognizable personality, but much of its cachet comes from its clean, inviting designs,” Rachel Metz reports for The Associated Press. “For that, Apple can credit its head designer, Jonathan Ive.”

“Ive, a self-effacing 44-year-old Brit, helped Jobs bring Apple back from the brink of financial ruin with the whimsical iMac computer, whose original models came in bright colors at a time when bland shades dominated the PC world,” Metz reports. “He later helped transform Apple into a consumer electronics powerhouse and the envy of Silicon Valley with the iPod, the iPhone and, most recently, the iPad.”

Metz reports, “Ive, known to his friends as ‘Jony,’ has led Apple’s design team since the mid-’90s. Working closely with Jobs, Ive has built a strong legacy at Apple, ushering in products that are sleek and stylish, with rounded corners, few buttons, brushed aluminum surfaces and plenty of slick glass.”

Read more in the full article here.
 

[Thanks to MacDailyNews Reader “Lynn Weiler” for the heads up.]

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