“In ‘Super Mario 3DLand,’ Nintendo Co. will make its iconic Italian plumber battle turtle-like Koopa Troopas on its 3-D player,” Naoko Fujimura and Yoshinori Eki report for Bloomberg. “The company instead should develop titles for Apple Inc. (AAPL)’s iPhone, investors say.”
The rift highlights the dilemma President Satoru Iwata faces as consumers shun Nintendo devices to play games on iPhones, iPads and Facebook Inc.’s website,” Fujimura and Eki report. “The flop of the 3DS debut prompted the company to cut prices 40 percent in Japan and 32 percent in the U.S., the first time the games developer has resorted to such a move within six months of a product’s debut.”
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Fujimura and Eki report, “Iwata, who’s said Nintendo will only make titles for its own products as long as he’s in charge, should scrap that strategy to avoid further alienating investors who’ve driven the stock to six-year lows, fund manager Masamitsu Ohki said… Ohki isn’t alone in saying Iwata should reconsider his strategy… ‘They just don’t get it,” MF Global FXA Securities Ltd. said in a sales note… ‘Sell the stock, because a management once feted for creative out-of-box thinking have just shown how behind the times they are.'”
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