“Apple has understandably long had an interest in controlling domain names associated with its products and features, as recently evidenced by the company snapping up 50 new domain names immediately following its announcements at WWDC earlier this year,” Eric Slivka reports for MacRumors.
“Most of Apple’s domain name holdings are managed by MarkMonitor, a San Francisco-based brand protection firm that handles such tasks for a significant number of major companies,” Slivka reports. “We noticed today that Apple’s name has appeared in the public WHOIS listings for applepico.com, a domain that has been controlled by MarkMonitor for a number of years but which neither hosts its own content nor redirects to any other site at the present time.”
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Slivka reports, “With the change in WHOIS listing, the door naturally opens to speculation on exactly what product or feature with a ‘pico’ name Apple might be interested in protecting. One natural avenue for such speculation leads to pico projectors, tiny image projectors that can be built into handheld devices such as mobile phones and cameras. Apple patent applications have revealed that the company has at least thought about how such a feature could be incorporated into an iPhone…”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Edward Weber” for the heads up.]