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Survey: iPhone retention 94% vs. Android 47%

“It’s only a tiny sample, so large conclusions must not be drawn,” Philip Elmer-DeWitt reports for Fortune. “But the survey results reported in Gene Munster’s note to Piper Jaffray clients Monday suggest that the pent-up demand for Apple’s next iPhone could be even stronger than suspected.”

“In a survey of 216 mobile phone users conducted one recent week in Minneapolis… Munster found evidence that the iPhone’s market share could by his estimate double in the next round of smartphone purchases,” P.E.D. reports. “Specifically he found: Among all respondents 64% indicated that they plan to buy an iPhone when they purchase a new phone.”

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P.E.D. reports, “Among existing iPhone users, 94% expect to buy another iPhone (6% expect to switch to Android). Among existing Android users 47% expect to buy another Android smartphone (42% expect to switch to iPhone).”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

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