“After the devastating quake in Japan that resulted in thousands of deaths and even more without a home, companies around their world did their part in raising money for the relief effort. While the majority made immediate donations to the Red Cross, Microsoft’s Bing decided to make a little game out of it,” Mike Schuster reports for Minyanville. “Yes. Rather than donating a flat $100,000 to the relief effort, Bing turned the Japan quake into an advertising game and had each retweet link directly to Microsoft’s site. And if the retweets fell below 100K, well, sorry Japan. Them’s the breaks.”
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“And four months after apologizing for the gaffe and donating $100K without the lottery, Microsoft has once again showed staggering insensitivity in the midst of a tragedy,” Schuster reports. “Over the weekend, following singer Amy Winehouse’s death, Microsoft’s PR account for Xbox 360 suggested that fans remember the talent the right way: by buying her hit album Back to Black at the online Zune store.”
Read more in the full article here.
MacDailyNews Note: If you’re going to read just one thing about Amy Winehouse, make it Russell Brand’s “For Amy” here (slow due to heavy traffic, but it will eventually load).
MacDailyNews Note: Among several rotating masthead announcements, Apple’s iTunes Store does have one with a photo of Winehouse and the title “Remembering Amy Winehouse” which takes you to her artist page in iTunes Store.
[Thanks to MacDailyNews Reader “Ellis D.” for the heads up.]