“Over the next 12 months, as much as 10 percent of U.S. households could cancel their cable or satellite TV, based on the popularity of Netflix and other streaming services, according to the latest surveys from the Consumer Electronics Association (CEA) and Credit Suisse,” John Melloy reports for CNBC.
“If a rumored Apple-made HDTV is released, pay-TV subscription losses could be even greater if the company offers a la carte pricing, allowing consumers to individually purchase shows, or entire series or channels, investors said,” Melloy reports. “An Apple flat panel, speculated about in the blogosphere for a while now, gained a bit of credence this week after a note from UBS technology analyst Maynard Um.”
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Melloy reports, “‘The first adopters will bite no matter what and for regular folks, Apple needs to demonstrate the value proposition of a la carte pricing (paying by channel or even by season of show),’ said Josh Brown, money manager and author of The Reformed Broker blog. ‘It may take a while or could be instantaneous like iPhone. Either way, if I were Comcast or Cablevision I’d be quaking.'”
Full article here.
[Attribution: USA Today. Thanks to MacDailyNews Reader “Edward W.” for the heads up.]