“Analyst Maynard Um with UBS Investment Research does not believe it is a foregone conclusion that Apple will enter the television market by manufacturing its own HDTV,” Neil Hughes reports for AppleInsider. “But he does believe the ‘logic is sound’ for Apple to enter the market with a new product differentiated enough to stand out from the competition.”
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“‘We believe Apple is most likely to target the fusion of TV and (set-top box) market, the connected TV, as it enables Apple to add value through its innovative hardware/ease of use, iTunes ecosystem and provide a better overall consumer experience,’ Um wrote in a note to investors on Monday,” Hughes reports. “Based on the market capitalizations for seven of the largest television set vendors, Um believes Apple could increase its own market cap by $100 billion if it could gain a similar share of the industry value as other major players like Sony, Samsung and Philips.”
Read more in the full article here.
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