“Going back into the depths of iPhone time (October 2008) HTC launched the first Android smartphone,” Haydn Shaughnessy blogs for Forbes.
“During the next three months, and even during the days immediately after the launch of the G1, Apple and its iPhone out ran HTC’s Android device by a factor of 12:1 in online references,” Shaughnessy reports. “A colleague and I studied the HTC G1 launch and the iPhone effect shortly afterwards. We noted that Apple had no significant iPhone announcements, there was no spoiling going on, no cute leaking of new features; for Apple [it] was a lull.”
Shaughnessy writes, “The ability of the Apple brand to project itself even in a downtime struck as as more than just marketing skill. We are talking here about the launch of the very first Android device and yet powerhouse Google and partner HTC didn’t even come close to iPhone’s ‘s awesome online currency, at a time when there was nothing much happening for Jobs or the iPhone. What was going on?”
Read more in the full article here.