“Going back into the depths of iPhone time (October 2008) HTC launched the first Android smartphone,” Haydn Shaughnessy blogs for Forbes.
“During the next three months, and even during the days immediately after the launch of the G1, Apple and its iPhone out ran HTC’s Android device by a factor of 12:1 in online references,” Shaughnessy reports. “A colleague and I studied the HTC G1 launch and the iPhone effect shortly afterwards. We noted that Apple had no significant iPhone announcements, there was no spoiling going on, no cute leaking of new features; for Apple [it] was a lull.”
Shaughnessy writes, “The ability of the Apple brand to project itself even in a downtime struck as as more than just marketing skill. We are talking here about the launch of the very first Android device and yet powerhouse Google and partner HTC didn’t even come close to iPhone’s ‘s awesome online currency, at a time when there was nothing much happening for Jobs or the iPhone. What was going on?”
Read more in the full article here.
Oh the Mystery!
People get exited about Apple products. Everybody knows Google makes crap.
I bet they get excited about them, too! lol
They innovate …The rest imitate !!!
No the others are just being pragmatical, why reinvent the wheel?
Read the article.
sort of interesting but sometimes the facts don’t necessarily lead to specific conclusions unless more data is provided.
for example Android searches narrowing in number of search requests vs iPhone begs questions: perhaps more searches does not mean Android is more POPULAR but just because there are for example more models of android phones: a guy deciding to buy an android device might google plenty of sites to compare models, the iPhone guy just a few sites. Also how many Android searches when hordes of android malware flooded through Google’s Android Market, or countless bugs and Android phones unable to get the latest OS updates etc … ?
Very good observation Dave.
I once ran a study for a company trying to correlate keyword search volume with sales. Turns out that while there is a slight correlation, it was not accurate enough to use in any type of forecasting.
From a design perspective, what I believed was the problem is that search is not the way MOST people make their buying decisions. For cell phones, I think the vast majority of people still rely on a sales person to give them advice. The key to mass market sales is not winning over the internet but to win over the guys who are standing in the Verizon and AT&T stores.
One of the of problems of his approach is that his methodology of using Google searches to determine the relative popularity of iPhones and Android ignores the fact that Google is the publisher of Android and has a vested interest in flacking Android and in distorting the statistics on any comparative searches that are done. Google has a history of distorting things it disagrees with politically, so why not do the same when it impacts them economically?
What a bunch of BS , apple is what it is because their products rock and everyone can afford something from their store. Be it a ipod nano or a mac pro. If BMW had something affordable by everyone in their store the world would be focused on their keynotes to. Its amazing the amout of stupidity and time some people put into analizing their success.