“When we first broke the news that iOS 5 would come with Twitter integration, I wasn’t thinking big enough. Based on the fairly vague (but credible) information I had, I figured it was mainly based around the Twitter Photos product which Twitter was rushing to get out in time. Turns out it goes much, much deeper. Apple has essentially baked a “Twitter Connect” into iOS 5. It’s something that all iOS apps will be able to easily use,” MG Siegler reports for TechCrunch. “And they should. And they likely will.”
“It’s a massive win for Twitter. And a smart move by Apple. Social is not at their core, and they know it (*cough* Ping *cough*),” Siegler reports. “So they partnered with a company that gets it. But what does it mean for the Twitter ecosystem? After days of dodging my questions, I finally got a chance to talk with Twitter’s head of platform, Ryan Sarver, about it this afternoon.”
Siegler reports, “‘Overall the big thing for us is the combination of two big platforms,’ Sarver told me. ‘And we’re complementary to each other. Twitter from day one has been a mobile-friendly company — that was a part of Jack’s [Dorsey] original vision. So to pair up with Apple on this is a great opportunity,’ he continued, also pointing to the nice alignment of 200 million iOS devices with the 200 million Twitter accounts.”
Much more in the full article here.