“Apple announced the latest version of its Mac operating system named OS X Lion,” Trefis Team writes. “Despite the 250+ new features included in this version, one of the most eye catching items is that the software price was cut drastically.”
“The previous version OS X Leopard was available for $129 while OS X Lion version will sell for $30 when it is released next month,” Trefis Team writes. “Moreover, OS X Lion can be downloaded online from the Mac App Store while the previous versions were available in retail stores on a physical disc.”
“We believe that these measures are aimed at pushing Mac hardware sales as well as pricing it well under Microsoft’s Windows 7 offering,” Trefis Team writes. “Apple has consistently gained in the PC market, posing a threat to competitors like Hewlett-Packard and Dell.”
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