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Apple’s iCloud vs. Google’s cloud

“Apple’s approach is not to use the cloud as the computer-in-the-sky the runs all the cool stuff. It doesn’t want or need everything to happen in the cloud. Instead, it views the cloud as the conductor of Grand Central Station who makes sure all of the trains run on time and that they make it to the right destinations,” Jason Hiner writes for TechRepublic.

“With iCloud, announced on Monday at WWDC 2011, Apple uses the cloud to orchestrate data streams rather than control them. This is the cloud as a central repository for apps, music, media, documents, messages, photos, backups, settings, and more. A decade ago, both Apple and Microsoft talked up idea of the Mac and the PC, respectively, as the central hub of our digital life and work, with a variety of devices relying on it to coordinate content. On Monday, Apple clearly stated that’s no longer the case. For it, iCloud is now the hub,” Hiner writes. “‘We are going to demote the PC to just be a device,’ Steve Jobs said.”

Hiner writes, “In this way, Apple is taking an approach unlike Google (which essentially mimics the old mainframe approach). Instead, Apple is… allowing users to sync their personal data and media purchases from their computers and mobile devices up to a personalized central repository… For Google, the Web is the center of the universe. For Apple, your device is the center of the universe.”

Much more in the full article here.

[Thanks to MacDailyNews Reader “Brawndo Drinker” for the heads up.]

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