“McDonald’s, not exactly a hotbed of Swedish cuisine but a popular place to eat nonetheless, has installed an interactive billboard in Stockholm,” Steven Sande reports for TUAW.
“Enter a special URL, and you can play pong on the billboard with your iPhone,” Sande reports. “If you can survive for 30 seconds in the game, you get a digital coupon for some treats at Mickey D’s.”
Sande reports, “What’s brilliant is that you don’t need to download an app to play the game – just enter picknplay.se into a browser, and a web app checks your location to verify that you’re near the billboard.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Lynn W.” for the heads up.]