“When the iPhone was launched in 2007, I met with Phil Schiller, SVP of World Wide marketing for Apple, and Greg Joswiak, the Apple VP in charge of marketing the iPods and iPhones,” Tim Bajarin writes for PC Magazine. “During the meeting they showed me the iPhone’s many features and shared their goals for the device, which has now become a major business for Apple.”
“During that meeting, they made a comment that I believe is really the heart of Apple’s secret sauce and the cornerstone of how it continues to outsmart its competitors,” Bajarin writes. “They laid the iPhone on the table, with it turned off, and asked me what I saw. I told them I saw a 3.5 inch blank screen. They said that from Apples point of view, the ‘magic’ of the iPhone is strictly in the software. And, they de-emphasized the hardware.”
Bajarin writes, “It is this ‘blank screen’ mentality that is most interesting about Apple’s strategy. It literally sees software, not hardware, as its greatest value proposition and the one thing that keeps its competitors at bay… Apple competitors delight in going head-to-head with Apple in hardware, because they can compete with them at this level. But it’s the combinations of its hardware that’s created specifically to be a vehicle for its software and the software itself that really sets Apple apart.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]