“The 21st bi-annual Piper Jaffray teen survey of 4,500 high school students found that Apple continues to dominate the teen market and has driven surprisingly quick adoption of tablets by teens,” Josh Ong reports for AppleInsider. “‘Apple’s dominance in the mobile and online music markets is going seemingly unchecked, coupled with rising interest in the iPhone and iPad,’ the survey concluded.”
“The percentage of teens who own the iPhone jumped from 14 percent in October of last year to 17 percent this spring. The number of teens who plan on buying an iPhone in the next 6 months rose from 33 percent last fall to 37 percent this spring. According to Piper Jaffray, intent to buy has historically translated into subsequent market share gains,” Ong reports. “‘Interest among teens in purchasing an iPhone has grown steadily since Apple introduced the iPhone, and we expect this to continue,’ Piper Jaffray analyst Gene Munster noted.”
“The Spring 2011 survey marked the first time that Piper Jaffray included a tablet category. The percentage of teens who already own a tablet stood at a surprising 22 percent, while an additional 20 percent of teens indicated plans to purchase a tablet in the next 6 months,” Ong reports. “Though the survey did not specifically ask students which brand of tablet they owned, Munster viewed the data as a positive for Apple ‘given the iPad’s dominant position in the tablet market.'”
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