Site icon MacDailyNews

AirPlay’s hidden agenda: Apple TV sets

“Steve Jobs may have found a way to get TV makers to put Apple’s technology in their sets,” Philip Elmer-DeWitt reports for Fortune. “Apple is talking to television makers about building a new generation of HDTV sets with Apple TV technology built in.”

“AirPlay, for those who missed the import of the brief demo at Apple’s Sep. 1 special event, is the company’s proprietary technology for streaming audio/video content from Apple mobile devices (iPhones, iPads, etc.) to the Apple TV set-top box,” P.E.D. reports. “Apple has been licensing the audio portion of AirPlay to speaker manufacturers for $4 a pop.”

P.E.D. reports, “Now, it seems, it’s negotiating with TV makers for the rights to put AirPlay video chips and software in their TV sets.”

Read more in the full article here.

MacDailyNews Take: Game changer.

Exit mobile version