“Taking a page from its post-World War II Japanese roots, embattled car maker Toyota has turned to a business philosophy known as kaizen, or fanatical focus on continuous improvement. Last summer, kaizen showed up in the company’s mobile app effort,” Tom Kaneshige reports for CIO.
“What mobile device should Toyota design for? BlackBerry? That would not have been very kaizen,” Kaneshige reports. “‘If we had developed for RIM devices first and ported to the iPhone, you could have an argument that we were dumbing down our app,’ says Michael K. Nelson, interactive communications manager at Toyota who handles Toyota.com. ‘RIM is not a very sophisticated platform at all.'”
Kaneshige reports, “Today, Toyota is working on a tablet app that takes advantage of the iPad 2’s camera.”
Read more in the full article here.
[Thanks to MacDailyNews Readers “Fred Mertz” and “Lynn W.” for the heads up.]