“Apple was deemed top of the product placement charts on Tuesday after getting its computers, iPads, iPods and other items featured in 30 percent of the top movies at the U.S. box office in 2010… according to Brandchannel, the website of global brand consultancy Interbrand.,” Jill Serjeant reports for Reuters.
“Apple had roles in movies last year ranging from ‘Kick Ass’ to ‘The Other Guys’ and ‘Toy Story 3.’ Total Apple product placements beat those of runners-up Chevrolet, Ford and Nike,” Serjeant reports. “Apple was given the Brandcameo award for Overall Product Placement, which goes to the brand that makes the most discernible appearances in No.1 films at the U.S. box office that year. Apple, which also came top in 2009, capped a decade in which its products appeared in one-third of 334 films that reached number one status at the U.S. box office.”
Serjeant reports, “Handgun maker Glock was given a lifetime achievement award for its presence in action movies.”
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