Revisiting Wired’s ‘101 Ways to Save Apple’ article from 1997

15 years ago

“This list is a detailed followup to Wired’s ‘101 Ways to Save Apple‘ from June 1997. There have been other followups to the original list, but none of them went into any great detail. I like studying things in depth and I’ve spent an unhealthy amount of time watching Apple, so here’s my take on a followup list,” Derek Trideja blogs.

“This page is link-happy, so grab some coffee and click on all of them,” Trideja writes. “Wherever possible, I’ve linked to the exact moment during an Apple keynote video where an announcement was made so you don’t have to take my words at face value.”

Trideja writes, “Cast yourself back to Apple’s darkest days—the mid-1990s when Apple repeatedly failed to replace its aging operating system, shipped hardware that was beige, boring and buggy, all while the company hemorrhaged money. ‘We’ were all certain Apple was about to die.”