At BMW, the line between electrifying performance and high-performance electronics is blurring. Starting with models produced in March 2011, BMW owners will be the very first to experience a unique connection between their BMW and their Apple iPhone.
BMW Apps is a unique interface that allows a iOS 4.x devices to play apps specifically modified for BMW. Imagine listening to Web Radio while you drive – or accessing your Twitter or Facebook accounts in the Display monitor. According to BMW, additional apps will be quickly developed and rolled out.
The Web radio function lets you search for stations by name, location, or genre, as well as store favorites, finds similar stations, and change audio quality. With the Apple iPod Out function, you can select music tracks, compile playlists, and use Genius (if enabled) to find similar sounds – anything your iPod can do, your BMW can, too. And when your vehicle is stopped, you can even watch videos and podcasts stored on your iPhone.
BMW Apps is part of BMW ConnectedDrive – more info here.
Source: BMW AG