“Michal Ephraim, chief executive of Sony Computer Entertainment, spoke with Australia’s The Age about the impending launch of its Music Unlimited service in that country,” Katie Marsal reports for AppleInsider. “Music Unlimited debuted in late 2010, and Sony hopes the streaming subscription product will take on Apple’s iTunes by offering a different approach to digital music sales.”
“But in the future, Ephraim hopes that iTunes isn’t even part of the equation. He questioned whether Sony would need to partner with Apple and sell music through iTunes if its new service gains enough traction,” Marsal reports. “‘If we do [get mass take-up], then does Sony Music need to provide content to iTunes?’ he said. ‘Currently we do. We have to provide it to iTunes as that’s the format right now.’ He continued: ‘Publishers are being held ransom by Apple and they are looking for other delivery systems, and we are waiting to see what the next three to five years will hold.'”
Read more in the full article here.
MacDailyNews Take: Whatever they’re dispensing to Sony execs, it has to be some really strong stuff.
[Thanks to MacDailyNews Reader “Jax44” for the heads up.]
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