Good Technology, the leading provider of secure and managed enterprise mobility for iPhone, iPad, Android and other smartphone platforms, today released its second quarterly data report detailing the changing landscape of IT and mobile enterprise technology. The trend of personal smartphones infiltrating the workplace is being led by Apple’s iOS. In Q4 of 2010, this trend continued to grow, but the iPad revolutionized the enterprise mobility landscape going from 0 percent of Good’s activations in March 2010 up to 22 percent by the end of the year.
“If 2010 was all about the consumerization of enterprise, 2011 will be the year of the tablet,” said John Herrema, senior vice president of corporate strategy at Good Technology, in the press release. “The iPad came out of nowhere to define this new category.”
Key Data Points:
• iOS devices represented more than 65 percent of net new activations from October 1st through December 31st, 2010
• iPad’s share of overall net activations grew from 14 percent to 22 percent over the quarter, and from 0 percent to 22 percent for all of 2010
• Android devices stayed flat at around 30 percent of all net new activations over the period with over 40 percent of all smartphone (non-tablet) activations
• Windows Mobile devices dropped out of the “Top 10” activated devices in Q4 2010
• Symbian devices also dropped out of the “Top 10” activated devices
Bolstered by the iPad, iOS remained the most-activated platform by Good’s customers in Q4 2010, and had roughly twice the activations of Android for the full year. As Verizon adds the iPhone 4 to its portfolio in 2011, Good anticipates even broader adoption of iOs devices going forward.
In the final quarter of 2010, Good saw continued decline of Windows Mobile activations. However, the platform is not expected to disappear anytime soon, because many organizations in the Government/Public Sector remain heavy users of Windows Mobile. Symbian continues to be the platform with the least activations, but this is partially influenced by Good’s customer base, which is more concentrated in North America than in Europe and other geographies where Symbian still has significant market share.
The full report (.pdf), which includes the methodology for the findings, is here.
MacDailyNews Take: “iPhone isn’t the Mac, so stop comparing them. To draw an analogy between the Mac and iPhone platforms simply highlights the writer’s ignorance of the vast differences between the two business situations. Look at the iPod, not the Mac, to see how this will play out.” – SteveJack, MacDailyNews, December 23, 2009. Read more here: The iPhone is not the Mac, so stop trying to compare them – December 23, 2009
[Attribution: InformationWeek. Thanks to MacDailyNews Readers “Fred Mertz” and “breeze” for the heads up.]