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Analyst: Apple should buy Netflix

Apple Online Store“The smart thing for Apple Inc. to do is buy Netflix Inc., according to one tech analyst,” Silicon Valley / San Jose Business Journal reports.

“Brian Marshall of Gleacher & Co. estimates that that Cupertino-based Apple rents about 475,000 TV shows and movies daily versus Los Gatos-based Netflix’s 5.1 million rentals a day,” Silicon Valley / San Jose Business Journal reports. “‘What I’d like to see is Apple buying Netflix,’ [Marshall wrote in a note to clients.] ‘Netflix has approximately 150,000 titles, while Apple has just 15,000. Apple has a tremendous opportunity (if it buys Netflix).'”

Silicon Valley / San Jose Business Journal reports, “Including a 20 percent premium over Netflix’s current market cap, such an acquisition would cost about $12 billion.”

Full article here.

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