“Although Wired managed to achieve 24,000 downloads in the iPad app’s first day, and over 100,000 downloads in June, digital sales of the publication have since dropped substantially. The company averaged just 31,000 downloads each month between July and September, and October and November saw only 22,000 and 23,000 in sales, respectively,” Electronista reports. “Vanity Fair sold 8,700 downloads of its November issue, down from an August-October average of 10,500. Glamour is noted to have slipped about 20 percent a month in the distance from September to November.”
Electronista reports, “The magazine industry is currently hampered, however, by an absence of subscription support at the App Store, which forces people to buy issues individually unless downloads are tied to an outside paper subscription. Apple is believed to be working on native support…”
Read more in the full article here.
MacDailyNews Take: After sampling their wares, we’re waiting for a more seamless subscription model and more realistic pricing to appear before moving from our old-fashioned paper magazine subscriptions to iPad. How about you?