Gartenberg: Apple TV quickly going from hobby to serious business

“While Apple hasn’t been overly forthcoming about Apple TV’s future, I believe the current iteration is going to fast go from hobby to business–and more importantly, become a core part of Apple’s strategic plans for the consumer digital home,” Michael Gartenberg writes for Macworld UK. “The key to Apple’s current success lies in what Apple TV aspires to do. For now, Apple is content with having the Apple TV live on input two of your TV. Input two is where your VCR or DVD player used to live, and right now it’s a port that’s up for grabs.”

Gartenberg writes, “With strong positioning in Apple retail stores, marketing tied to popular devices such as the iPhone and iPad and growing content and service deals, Apple can slowly educate, evangelize and evolve the usage of the connected TV and slowly begin to change user behavior. Once Apple has a established base to show to developers, then Apple can then safely unveil tools for developers to write apps for the Apple TV. That will kick the developer machine into gear, so that the developer community can begin producing new applications that are appropriate for the TV screen. With a solid position on input two on the TV, Apple can begin to work with content providers without having to make a direct assault on their business.”

Read more in the full article – highly recommended – here.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]