“We’re excited that the TAT team will be joining RIM and bringing their talent to the BlackBerry PlayBook and smartphone platforms,” David Yach, Chief Technology Officer at RIM, blogs.
“For those who don’t know, TAT is renowned for their innovative mobile user interface (UI) designs and has a long history of working with mobile and embedded technology,” Yach writes. “TAT focuses on delivering great user experiences, from a design, technology, and usability perspective. Their design technology is used today in a variety of industries including the consumer electronics and automotive sectors. Examples of TAT’s UI designs and concepts can be viewed on their web site at www.tat.se.
Full article here.
MacDailyNews Take: RIM. Doing to TAT that which will be done to them sooner than later.
As any Apple executive who was with the company in the late 1990s will tell you, the greatest user interface in the world is a tough, tough sell without a thriving, vibrant ecosystem.