Nintendo loses sales chief in face of iPod effect

“Nintendo today said its executive VP of sales and marketing Cammie Dunaway was leaving the company in a possible sign of a shakeup following its struggling game business and competition with Apple,” iPodNN reports. “The veteran will exit as of October 1 and plans to take a position outside of the game industry. Nintendo hasn’t named an immediate successor.”

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“Nintendo’s sales have been dropping this year; the DS was especially hard-hit as its sales have almost dropped by half from year to year,” iPodNN reports. “It has tried to fuel sales by bundling the Wii with more features but hasn’t had much success.”

iPodNN reports, “Publicly, Nintendo has been hesitant to pin the decline on a particular cause, but it’s widely believed the company views Apple as a threat and has been suffering the most from competition with the iPod touch and iPhone. Apple has been drawing revenue share away from both the DS and Sony’s PSP and, according to Apple, is larger in terms of device volume than the DS and PSP combined.”

Full article here.