Apple acquires Sweden’s Polar Rose; UK’s Imsense

Apple Online Store“Polar Rose, a Malmö, Sweden startup which built a very interesting facial recognition programme which hooked into Facebook photos, has been bought by Apple, according to Swedish media,” Mike Butcher reports for TechCrunch.

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“Neither Apple nor the company is commenting,” Butcher reports. “However, we have rock-solid sources that say the company went for $22 million.”

Butcher reports, “It now looks like Polar Rose’s technology it poised to enter the Mac and the iPhone. Apple has also acquired UK imaging company Imsense for similar purposes.”

Full article here.

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