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Sprint’s home cell-tower giveaway may pressure rivals

InvisibleSHIELD.  Scratch Proof your iPhone 4!“Sprint Nextel Corp. said it plans to give some mobile-phone customers $100 pint-sized cell towers to improve coverage, a move that may put pressure on other competitors to follow suit,” Greg Bensinger reports for Bloomberg.

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“‘In certain situations, where you have really bad coverage in your home, we will give it to you as a retention tool,’ Paget Alves, Sprint business markets group president, said in an interview. AT&T Inc. said it has given away the towers, known as femtocells, to some customers to test pricing models and Verizon Wireless said it doesn’t offer them for free,” Bensinger reports.

“Sprint, the third-largest U.S. mobile-phone carrier, and larger rivals AT&T and Verizon Wireless are seeking ways to add capacity as customers increasingly use mobile phones to surf the Web and watch video clips, boosting network traffic,” Bensinger reports. “AT&T, the exclusive U.S. carrier for Apple Inc.’s iPhone, has faced criticism for dropped calls since the first version of the device debuted three years ago.”

Bensinger reports, “Verizon Wireless’s Coverage Extender costs $249.99. Dallas- based AT&T’s 3G MicroCell costs $149.99, though the carrier has offered mail-in rebates in some states for limited time periods. Sprint’s Airave femtocell, currently priced at $99.99 with a plan, covers 5,000 square feet, according to the Overland Park, Kansas-based carrier’s website. The carriers don’t disclose femtocell sales.”

Full article here.

[Thanks to MacDailyNews Reader “Edward W.” for the heads up.]

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