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“Some believe that iAd could eat up half the mobile ad market in the future while most think that Apple is really out to challenge Google,” Purcher reports. “More importantly perhaps is that actual paying customers of iAd’s services, like Nissan, have seen their ad time-traffic soar ten-fold. All the more reason why Apple is seeking to further fine-tune their target marketing capabilities – and in today’s patent report we’ll take you on a short trek through the mindset of the ad industry as it schemes to further burrow their tracking technology into Apple’s iOS devices like only Mad Men could.”
Apple’s patent features “techniques and supporting systems to track users and site visitors across multiple networks of mobile media properties as the users interact with the properties via mobile web, SMS, within mobile-device resident applications and conventional ‘wired’ content sites,” Purcher reports. “Various aspects of Apple’s invention facilitate the tracking and profiling of users of mobile devices and media. More specifically, the techniques described in the patent enable uniform user tracking across the major pillars of mobile media interaction–web, SMS, application usage and wired-to-mobile–using a network-resident cookie and hash matching.”
Read more in the full article, which includes patent application illustrations, here.
[Thanks to MacDailyNews Reader “Lava_Head_UK” for the heads up.]