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Apple gets aggressive with new tiny, low-priced Apple TV

“In a sign that its television ‘hobby’ has turned into serious business, Apple announced an aggressively-priced new set-top box that takes aim at the heart of the cable TV and DVD rental industries,” Dylan F. Tweney reports for Wired.

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“The new Apple TV, which will go on sale at the end of September for $100, is a puny box just 1/4 the size of the previous model. It has an HDMI port, a power supply built in it, an optical audio port, an Ethernet jack, and built-in Wi-Fi,” Tweney reports. “‘It’s silent, cool and tiny,’ said Apple CEO Steve Jobs, showing off the diminutive metallic box… Jobs did not state whether it was running a version of iOS, although the Apple TV’s new interface includes some very iOS-like touches, such as icons that jiggle when you are rearranging them in your Netflix queue.”

“The company will also be providing a feature within iOS 4.2 that customers can use to share videos wirelessly from their iPhones, iPod Touches or iPads,” Tweney reports. “Called ‘AirPlay,’ the feature will let customers display a video from their mobile device, on an Apple TV-connected TV screen, with a single tap. IOS 4.2 [will] be available [in] November.”

“Apple TV customers will be able to rent first-run HD movies for $5, at the same time as they’re released on DVD. That’s a substantial improvement from the past, when there were significant time lags before movies were available through iTunes. Customers will also be able to rent HD TV shows from ABC and Fox for $1, a discount from the previous price of $3. The shows will run without commercial interruption,” Tweney reports. “Netflix customers will also be able to stream video from Netflix via Apple TV, and can also use the device to browse and view YouTube videos and content uploaded to Apple’s MobileMe service. Customers can also stream content from their computers, including photos, videos and music, with no syncing required.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “iWill” for the heads up.]

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