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Apple’s iTunes announcement to be focused on social features, not streaming, say music execs

Apple Online Store“When will Apple launch a cloud-based version of the iTunes music service that lets you stream your songs to wherever you are, whenever you want? Probably not at Apple’s newest product launch next week,” Peter Kafka reports for AllThingsD. “But music executives say they do expect a big overhaul overhaul of the iTunes music store. And we could see that next Wednesday. Think social, not streaming.”

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“Industry executives tell me Apple has yet to approach the big labels for new license deals, which they say Steve Jobs and company would need if they want to run a streaming ‘locker’ service,” Kafka reports. “But Apple can do interesting things at iTunes without new label deals.”

“Apple plays its cards close to the vest even with the music labels it works with, so the people I’ve talked to are making informed guesses,” Kafka reports. “That said, music sources tell me they’re expecting a lightweight, Web-based version of the iTunes store. The new version would be designed to sync up easily with the rest of the Internet and make it much easier for customers to share their musical tastes (but not songs) with friends.”

Read more in the full article here.

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