Apple to reinvent television on September 7th?

16 years ago

“Apple-watchers will be filing September 7 into their diary as that’s when Apple is now expected to host a special event to introduce its new products for music and television, including a 99-cent TV show rental service,” Jonny Evans reports for Computerworld.

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“MacRumors sources claim the September 7 date,” Evans reports. “These sources also point out that the date coincides with the end of Apple’s ‘Back to School’ free iPod touch offer.”

Evan reports, “The event is now expected to see Apple introduce a TV show rental service, which seems likely to field some form of cloud-based component, based on previous reports… More affordable TV show rentals is likely Apple’s response to problems encountered by the company when it tried to agree an online TV subscription service. TV content producers were understood to reject these overtures because they felt the service would damage cable and satellite television incomes. TV episodes will reportedly be made available within 24 hours of going on air and will be free of commercials unlike most on-demand services.”