Analyst: Apple planning huge ramp of new MacBook Air models to debut in September

16 years ago

“Apple is planning a huge ramp in production for a new MacBook Air that could suggest a much more mainstream design, BMO analyst Keith Bachman said today. An investigation into the supply chain suggested that two models are enroute in September that would ship in numbers far larger than for the existing Air. The researcher didn’t yet have specs but believed the volume was a sign it would cost significantly less than the $1,499 Apple asks today,” Electronista reports.

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“Rumors of a new Air have relatively few details, but it’s believed Apple is repositioning the ultraportable as a mainstream notebook,” Electronista reports. “As part of the shift, it would shrink from a 13.3-inch display to 11.6 inches and would use Intel’s newer ultra-low voltage Core iX processors.”

Electronista reports, “The new Air, combined with holiday shipments, is expected to push Apple’s notebook shipments alone to as much as 2.9 million by the end of the ongoing summer quarter. A figure as high raises the possibility of Apple selling over four million Macs in one quarter in light of new iMac updates giving a boost to desktops.”