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Apple mulls iPad cannibalization of PCs

invisibleSHIELD case for iPad“Apple Chief Operating Officer Tim Cook said Tuesday that the iPad market is ‘very big’ and speculated about cannibalization of PCs, while two market research firms upped their forecasts for tablet shipments in 2010,” Brooke Crothers reports for CNET.

“During Apple’s third-quarter earnings conference call Tuesday, Cook mused about the continuing strong sales of the iPad and its potential to eat into PC sales,” Crothers reports. “The iPad ‘is not following typical early adopter curve and taking a long time to cross into the mainstream…We are absolutely selling every unit (iPad) that we can make,’ Cook said.”

Crothers reports, “Cook continued, ‘Our guts tell us that this market is very big…if it turns out that iPad cannibalizes PCs, that’s fantastic for us because there is a lot of PCs to cannibalize.’ …Cook also explained how the iPad may have a positive effect on Mac sales. ‘Historically…iPod created a halo for the Mac and, in fact, as the iPod volumes took off you (saw) a dramatic change in Mac sales. So, could that happen on iPhone and iPad? We’ll see,’ he said. ‘The Mac has outgrown the market 17 straight quarters. However, the Mac share is still low, so there is still an enormous opportunity for the Mac to grow. And certainly the more customers we can introduce to Apple through iPad, and through iPhone, and through iPod, you would think that there might be some synergy with the Mac there.'”

Full article here.

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