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Schwarz: Investment ramifications of iPhone 4 reception issue, esp. regarding Consumer Reports

iphone 4 cases“Highly respected Consumer Reports announced that it can not recommend iPhone 4 because of the reception weakness caused when the phone is held in the lower left corner,” jason Schwarz writes for Seeking Alpha.

MacDailyNews Take: “Highly respected” by grandma when she’s in the market for a new toaster, that is. Consumer Reports sucks at reviewing and quantifying computers and electronic devices. When they do get it right and miraculously choose the right computer or smartphone, it seems to be by sheer dumb luck, not by any design.

Schwarz continues, “Consumer Reports mentions that this is unique to the iPhone 4 model compared to past iPhone’s and it is also unique to the AT&T network as no other phones suffer from like reception issues. If the market was at a high this kind of news would cause AAPL to sell off $10. But because the market is near the low end of its trading range the stock is able to overcome the negative news. A market wide focus on low valuation is helping AAPL on a day like today.”

Schwarz has four thoughts on the matter:

1. This is nothing new… Consumer Reports is merely releasing an independent analysis that is hitting Wall Street today.
2. Nobody is in a hurry to return the phone. Apple users are confident that the problem will be fixed.
3. The Apple model of dealing with problems is that they don’t tell us anything until it is resolved.
4. These reception issues are not affecting sales. iPhone 4 is sold out everywhere.

Full article here.

[Thanks to MacDailyNews Reader “Arline M.” for the heads up.]

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