“‘Apple knows what you’ve downloaded, and how much time you spend interacting with applications,’ said Rachel Pasqua, director of mobile at iCrossing, a marketing company. ‘It even knows what you’ve downloaded, don’t like and deleted,'” The Telegraph reports. “Information about shopping habits is never passed directly to advertisers, but being able to paint an overall picture of people’s online behaviour, likes and preferences could enable advertisers to target possible consumers more effectively, say experts. Advertisers can use these generalised ‘portraits’ of users to decide which apps to serve their ads in.”
The Telegraph reports, “Advertisers are not privy to any personal user information when placing their targeted ads; instead, advertisers can choose which categories of applications they want to advertise in, such as sports or entertainment apps, based on the type of people those apps appeal to.”
Read more in the full article here.
MacDailyNews Take: Duh. Some “secrets.”