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Analysts: With iPhone 4 and iOS, innovative Apple catapults the smartphone category forward

Apple’s stunning new iPhone 4 “catapults the smartphone category forward along every axis of relevance to consumers: OS sophistication, speed, battery life, display resolution, video connectivity, and camera quality,” Oppenheimer analyst Yair Reiner is quoted by Fortune’s Phillip Elmer-Dewitt. Reiner continues, “If products like the HTC Incredible demonstrate that Apple’s competitors have significantly improved their game, the iPhone 4 suggests the stronger competition has sparked an almost fierce level of innovation at Apple. The competition is taking aim, but the target keeps moving faster. Reiterate Outperform and $320 PT.”

Elmer-Dewitt reports, “BMO Capital’s Keith Bachman [wrote in a note to clients], ‘We believe FaceTime (video calling) is a game changer and must-have feature that could provide huge upgrade potential, since FaceTime only works on the new iPhone 4.’ Susquehanna’s Jeffrey Fidacaro:’ Video, video, video — Apple leaps ahead of the competition. In our view, Apple’s strategic focus on improving display, both rendering and resolution, along with video capture has been a key competitive advantage for the iPhone. Now, Apple takes another step ahead of the smartphone competition by also adding native video calling capability.'”

Elmer-Dewitt reports, “Deutsche Bank’s Chris Whitmore: ‘Apple announced iPhone customers on AT&T will be allowed to upgrade 6 months early. We do not view this as benevolence but as a calculated move to lock-in customers with two year contracts prior to losing exclusivity. In addition, we believe AT&T’s entry data plan price cut from $30 (unlimited) to $15 (restricts downloads to 200MB) will drive incremental iPhone demand (lowering the user’s TCO). In aggregate, we believe the combination of the attractive form factor / functionality of the iPhone 4 and early upgrade option will drive robust iPhone 4 unit shipments.'”

Full article, with more analysts’ opinions, here.

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