CNBC’s Goldman: Apple could, should buy Electronic Arts

“In a Quixotic kind of way, SAP’s acquisition plans announced last week for Sybase got me thinking about another deal that’s made the rounds over the past couple of years: Apple and the potential take-out of Electronic Arts,” Jim Goldman writes for CNBC.

Goldman writes, “I know, I know: EA being acquired by Apple is an oldie, but it’s still a goodie!”

“With Electronic Arts’ most recent disappointing earnings, and its stock much closer to its 52-week low than high, and a market cap of only $5.7 billion, now would be as good a time as any for Apple to make a move. Apple’s got the cash, EA is a far cheaper alternative than Activision, the tech industry overall seems to be in an acquisitive mood, and even Apple has opened up its checkbook recently for some key, though relatively small, deals,” Goldman writes. “The payoff could be handsome.”

Full article here.