Apple partner Imagination plans to take on ARM

“Imagination Technologies, the mobile graphics chip company of which Apple is part owner, is set to announce a partnership with fellow chipmaker MIPS Technologies in an effort to counter competitor ARM Holdings,” Katie Marsal reports for AppleInsider.

“According to EETimes, the partnership will be announced this week at the Embedded Systems Conference in Silicon Valley,” Marsal reports. “As first reported by AppleInsider in 2008, Apple purchased a 3 percent stake in Imagination Technologies, and last year the iPhone maker increased its share to 9.5 percent. Imagination Technologies is responsible for the PowerVR graphics technology inside the iPhone and iPod touch.”

Marsal reports, “Apple has been making moves in the chip industry in recent years, with recent evidence indicating that Apple purchased chip designer Intrinsity, which is believed to help build the speedy 1GHz A4 custom processor found inside the iPad. Apple also bought fabless chip designer P.A. Semi for $278 million in 2008.”

Full article here.

[Thanks to MacDailyNews Reader “Brawndo Drinker” for the heads up.]