“Thousands of new gadgets released every year all using the same-old crappy unfriendly, unintuitive, unattractive software,” christhebrain writes. “It’s no wonder so many are flocking to Apple when we can just pickup one of their simplistic products, start taping and swiping our fingers, and lo and behold… it just does what we want it to do. Of course, it isn’t easy, or cheap, to make software this user friendly, which is why everyone is having such a hard time keeping up.”
“Sony is, in my opinion, the worst offender. In the past decade, I have seen Sony release cutting-edge gadgets to the market before anyone else,” christhebrain writes. “The PSP was an amazing gadget when it came out, in theory. It played music, videos, viewed photos, surfed the web, and of course, played games. The problem was that, excluding the last feature, it didn’t do any of them well. In fact, all the claimed features were so hard to use that almost no one could figure it out. Then, even more idiotically, Sony received reports that users were not using the extra features and stopped improving them! Sony could have been the what the iPod touch is today, but lost the chance with bad software.”
“But I don’t just write this to rant, I write this as a warning to other business owners and entrepreneurs out there,” christhebrain writes. “Developing software and technology is one thing, but making it user friendly is another. In fact, usability can consume up to 80% of a project’s time and resources.”
Full article – recommended – here.
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